Conference Skype Stock Image: How Ritter Sport's Latest Campaign Will Kick Start a Love Affair with the Square

Ritter Sport UK & IRE is set to launch its biggest campaign yet, aimed at introducing more consumers to its premium chocolate brand. The 'Start your love affair with the square' initiative will run from September to October across print, digital, and social media platforms, featuring PR, marketing, and sampling activities.

The campaign centers around the brand's two new 100g flavoured bars, Salted Caramel and Orange, which are set to rival established brands in the market. Ritter Sport UK & IRE Managing Director, Benedict Daniels, expressed confidence that the campaign will appeal to more middle-aged women and encourage them to try the brand for the first time.

The brand's focus on extending its core bar range has paid off, with its continued growth in the UK markets and across Europe. To support the launch of these new flavours, Ritter Sport is investing in a six-figure 360-degree marketing campaign, featuring two daytime television celebrities as part of a cheeky social media campaign on Instagram and Facebook.

The 'Start your love affair with the square' campaign aims to migrate more middle-aged women to the brand, encouraging them to experience Ritter Sport's high-quality chocolate for themselves. With its daring approach and focus on flavoured bars, Ritter Sport is confident that consumers will fall in love with the brand's unique taste.

The campaign highlights the brand's commitment to innovation and quality, as well as its desire to engage with a wider audience. As Ritter Sport continues to grow its presence in the UK and European markets, this latest campaign marks an exciting new chapter for the premium chocolate brand.

With its focus on social media and influencer marketing, the 'Start your love affair with the square' campaign is set to create a buzz around the brand's new flavoured bars. Will you be joining the movement and trying Ritter Sport's Salted Caramel and Orange bars? Let us know in the comments below!

Conference skype stock image